KING OF
FASHION,



LIFE AND PHILOSOPHY OF PAUL POIRET
PAUL POIRET, a legendary fashion designer called the ‘KING OF FASHION’, sought beauty that broke free from existing beauty standards in female nature, and also sought to liberate women through various methods.
1898
Started his career in fashion by working as an assistant under designer Jacques Doucet at the age of 19

1903
Established the Paul Poiret fashion house Liberated the female body from petticoats

1905
Married his wife and muse Denise Boulet

Paul Poiret, Interview with Vogue 1913내 아내는 나의 모든
작품에 영감을 준다.
그래서 그녀는
내 모든 이상을 표현한다.My wife, Denise Poiret,
is the inspiration for all
my creations, she is the
expression of all my ideals.
“내가 만든 옷에
내 이름을 새길 때마다
나는 나 자신을 위대한 걸작품의
창조자라고 생각한다.”“Whenever I sign a garment
with my name,
I consider myself the creator
of the masterpiece.”
1906
Promoted an uncorseted silhouette and showcased Directoire style dresses that did not fit the waist and loose skirts


1909
Launched styles such as harem pants, tiurbans, and kimonos that reflected Eastern elements and the influence of Orientalism


1911
The first fashion designer to establish a perfume company (Rosine) and launch Parfum de Rosine



"Hosted the legendary Persian themed party, Thousand and Two Nights Poiret hosted fancy parties to advertise his works of art"


The first designer to accompany 9 models for a 4 week long tour around Europe

1913
The first Parisian designer to visit America and hold fashion lectures Introduced as the KING OF FASHION in America Wrote periodic articles on women's styles for magazines after an interview with U.S Harper's Bazaar


1914
The first designer to establish a GRANDE COUTURE Protection Committee and claim design copyrights after witnessing the reckless reproduction of his label in New York and across America
Les Quatre Secrets
Expanded the production of Rosine makeup products Representative product was the "4 Secrets"

Served as a military tailor in World War 1

I am an artist, not a dressmaker.
1918
Produced perfumes by extracting fragrance from Moroccan mastic trees and Magnolia trees from Provence Ordered custom designed perfume bottles to glass craftsmen in Murano Island in Venice



1919
Concentrated on designing garments, perfumes, and interior design after returning from the war




1921
Started designing stage costumes after establishing an outdoor theater named the "Oasis" for Parisians


