KING OF
FASHION,

LIFE AND PHILOSOPHY OF PAUL POIRET

PAUL POIRET, a legendary fashion designer called the ‘KING OF FASHION’, sought beauty that broke free from existing beauty standards in female nature, and also sought to liberate women through various methods.

1898

Started his career in fashion by working as an assistant under designer Jacques Doucet at the age of 19

1903

Established the Paul Poiret fashion house Liberated the female body from petticoats

1905

Married his wife and muse Denise Boulet

Paul Poiret, Interview with Vogue 1913
내 아내는 나의 모든
작품에 영감을 준다.
그래서 그녀는
내 모든 이상을 표현한다.

My wife, Denise Poiret,
is the inspiration for all
my creations, she is the
expression of all my ideals.

“내가 만든 옷에
내 이름을 새길 때마다
나는 나 자신을 위대한 걸작품의
창조자라고 생각한다.”

“Whenever I sign a garment
with my name,
I consider myself the creator
of the masterpiece.”

1906

Promoted an uncorseted silhouette and showcased Directoire style dresses that did not fit the waist and loose skirts

1909

Launched styles such as harem pants, tiurbans, and kimonos that reflected Eastern elements and the influence of Orientalism

1911

The first fashion designer to establish a perfume company (Rosine) and launch Parfum de Rosine

"Hosted the legendary Persian themed party, Thousand and Two Nights Poiret hosted fancy parties to advertise his works of art"

The first designer to accompany 9 models for a 4 week long tour around Europe

1913

The first Parisian designer to visit America and hold fashion lectures Introduced as the KING OF FASHION in America Wrote periodic articles on women's styles for magazines after an interview with U.S Harper's Bazaar

1914

The first designer to establish a GRANDE COUTURE Protection Committee and claim design copyrights after witnessing the reckless reproduction of his label in New York and across America

Les Quatre Secrets
Expanded the production of Rosine makeup products Representative product was the "4 Secrets"

Served as a military tailor in World War 1

I am an artist, not a dressmaker.

1918

Produced perfumes by extracting fragrance from Moroccan mastic trees and Magnolia trees from Provence Ordered custom designed perfume bottles to glass craftsmen in Murano Island in Venice