Exquisitebeauty,
POIRET is an exquisite beauty brand that manifests a modern reinterpretation of the heritage and philosophy of PAUL POIRET.
POIRET is an exquisite beauty brand that manifests a modern reinterpretation of the heritage and philosophy of PAUL POIRET.
Inspired by the legacy of PAUL POIRET who sought the finest quality around the world, POIRET continues its pursuit of unparalleled noble beauty.
POIRET's core philosophy of LA GRANDE COUTURE celebrates women's unique reflections. It transcends traditional aesthetics by bridging the East and West, reviving the value of time, and unveiling the utmost beauty.
The legendary French fashion designer PAUL POIRET broke away from conventional beauty standards, discovering beauty in women's inherent appearance and pursuing women's liberation in various ways.
He established his very own haute couture house, being the first designer to expand the scope of fashion into beauty through perfumes and powders, unbound by limitations.
POIRET BEAUTY, which takes a modern approach to POIRET's LA GRANDE COUTURE spirit, discovers each individual's beauty with designs that fit their unique dimensionalities most exquisitely and delicately.
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