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Poiret
Yiqing Yin

Liberating the body,
awakening the senses,
emancipating the mind...

Liberating the body, awakening the senses, emancipating the mind... In the beginning of the 20th century, the French designer Paul Poiret freed women from the corset. He used clothing to occupy the space around the body in a celebration of women's natural grace, which had hitherto been taken hostage. Today, the House of Poiret pursues his work, inaugurating a new era. A duo of women is now at the helm, driving the fashion house forward. Its CEO, Anne Chapelle, earned her distinction as the proprietor and director of the Ann Demeulemeester and Haider Ackermann brands. Its artistic director, Yiqing Yin, gained renown through the thoughtful, innovative work that she achieved for her own haute couture house and for the Léonard brand. From Antwerp to Paris, the fertile interaction of these two minds is bringing forth a brand identity that tells the story of encounters and emotions. To always keep fashion at a woman's service.

In the footsteps of Paul Poiret, Yiqing Yin embraces the subtle, paradoxical sensuousness of oversized clothing, which offers space for freedom. The Poiret woman thus maintains her mysterious side, never revealing herself at first glance... The volumes of her clothing are all supple, versatile sculptures, of which her body subtly determines the shape and movement. Handbags, jewellery and shoes are the extension of this state of mind as part of a complete wardrobe. For Yiqing Yin, the territory of Poiret is one that lives with its time, beyond codes: a bubbling melting pot, a continually reinvented global village. By transcending frontiers and origins, the garment is a flowing material to claim for oneself. It is an unprecedented encounter between the pure line and ornamentation. Between minimalist structure and flowing movement.

Poiret is also a house of prints and textures, a celebration of art and craftsmanship. As an extension of Paul Poiret's innovative approach—inviting the creative minds of the time to collaborate with him—, Yiqing Yin conceives of the house as a platform for exchange: a showcase at the crossroads of fashion and art. The expressions of today's talents mingle with those of the designer to weave a harmonious fabric of inspirations and emotions. The craftsmen who work with the house join in the polyphony by introducing delicate beauty into this era of style that seems to be obsessed with chatter. This intimate artistry welcomes imperfection, asymmetry and incompleteness as traces left by the human hand. Right down to the Poiret logo, a subtle design with an interrupted gold thread like a pencil line that might remain suspended.

Born in Beijing in 1985, Yiqing Yin left China at the age of four to move to France and then Australia. From one country to another, her clothing often served as a reference point. Yiqing Yin designs clothing that protects and accentuates the body, acting as both a second skin and a soft shell. Probing the dynamic capacities of the pleat, she creates floating volumes and ever-evolving structures. She sculpts the space around the body and experiments with how fabric falls in her pursuit of flowing lines, shaping fluid volumes with stunning architecture. She admits to preferring intuitive approaches to creation, sensory wanderings and the quest for intentional accidents.

With a degree from the ENSAD (École Nationale Supérieure des Arts Décoratifs), Yiqing Yin won the Creative Grand Prize of the City of Paris in 2009. For the International Festival of Fashion in Hyères in 2010, her dreamlike creations were showcased in the display windows of the Ministry of Culture, the National Theatre of Chaillot, and the prestigious Galerie Joyce. In June of 2011, she was awarded the First Collections Prize of the ANDAM, and her designs appeared on the catwalk for the first time during Haute Couture week in Paris. In 2013, the House of Léonard called on the young designer to direct its ready-to-wear collections. Yiqing Yin also collaborates with prestigious brands such as Cartier, Guerlain, Hermès, Swarovski and Lancôme.

As soon as the Yiqing Yin brand was founded in 2011, it was officially featured as a guest member in the French Federation of Couture presentation agenda. In December of 2015, the French Fashion Federation honoured her work by designating it as Haute Couture and, at the same time, granted her status as a permanent member.

A skilful artist, Yiqing Yin also explores other artistic worlds: she created the work "In-Between" for the Venice Biennale of 2013. She has also become involved in the world of dance by designing the costumes of principal dancers Dorothée Gilbert and Mathieu Ganio for the ballet Tristan and Yseult directed by Giorgio Mancini.

In 2017, Yiqing Yin was appointed artistic director of the Poiret brand, which was re-established under the direction of Shinsegae International. The designer's first collection will be revealed in March of 2018 as part of the official fashion show calendar.

Collection

Fall Winter 2018/19

For her first Maison Poiret collection, artistic director Yiqing Yin lays the foundation for a versatile wardrobe that makes room for playfulness, movement and personal expression.

In the spirit of Paul Poiret, a complete wardrobe offering sets forth a sensitive philosophy of shape and cut. In a reprisal of contemporary mix-and-match, these looks move from day into evening, here to there. Oversized silhouettes inherited from Paul Poiret offer the body freedom of movement. Rather than put herself on display, the Poiret woman prefers to play up mood and showcase a subtle sensuality brimming with paradox.

Video: Sébastien Bauer (Titre Provisoire)
Creative direction & Production: OBO
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