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Poiret
Yiqing Yin

Liberating the body,
awakening the senses,
emancipating the mind...







Born in Beijing in 1985, Yiqing Yin left China at the age of four to move to France and then Australia. From one country to another, her clothing often served as a reference point. Yiqing Yin designs clothing that protects and accentuates the body, acting as both a second skin and a soft shell. Probing the dynamic capacities of the pleat, she creates floating volumes and ever-evolving structures. She sculpts the space around the body and experiments with how fabric falls in her pursuit of flowing lines, shaping fluid volumes with stunning architecture. She admits to preferring intuitive approaches to creation, sensory wanderings and the quest for intentional accidents.

With a degree from the ENSAD (École Nationale Supérieure des Arts Décoratifs), Yiqing Yin won the Creative Grand Prize of the City of Paris in 2009. For the International Festival of Fashion in Hyères in 2010, her dreamlike creations were showcased in the display windows of the Ministry of Culture, the National Theatre of Chaillot, and the prestigious Galerie Joyce. In June of 2011, she was awarded the First Collections Prize of the ANDAM, and her designs appeared on the catwalk for the first time during Haute Couture week in Paris. In 2013, the House of Léonard called on the young designer to direct its ready-to-wear collections. Yiqing Yin also collaborates with prestigious brands such as Cartier, Guerlain, Hermès, Swarovski and Lancôme.

As soon as the Yiqing Yin brand was founded in 2011, it was officially featured as a guest member in the French Federation of Couture presentation agenda. In December of 2015, the French Fashion Federation honoured her work by designating it as Haute Couture and, at the same time, granted her status as a permanent member.

A skilful artist, Yiqing Yin also explores other artistic worlds: she created the work "In-Between" for the Venice Biennale of 2013. She has also become involved in the world of dance by designing the costumes of principal dancers Dorothée Gilbert and Mathieu Ganio for the ballet Tristan and Yseult directed by Giorgio Mancini.

In 2017, Yiqing Yin was appointed artistic director of the Poiret brand, which was re-established under the direction of Shinsegae International. The designer's first collection will be revealed in March of 2018 as part of the official fashion show calendar.

The Poiret SS19 collection is a celebration of vibrant, vivid, luminous colour. Honouring the legacy of Paul Poiret, a true genius with colour, this collection focuses on its vital and energising properties.

Hues are swathed around the body in a single fluid movement, reconnecting with the physicality of abstract painting. The collection debuts an exclusive collaboration with Bernard Frize, whose paintings Elu, Der and Navia have been adapted as prints. Swathed closely around the curves of the body, subjected to the perpetual motion of an “infinite” jumpsuit, or held in check by ribbed pleating, the plastic quality of painting creates new three-dimensional sculptures.

For her first Maison Poiret collection, artistic director Yiqing Yin lays the foundation for a versatile wardrobe that makes room for playfulness, movement and personal expression.

In the spirit of Paul Poiret, a complete wardrobe offering sets forth a sensitive philosophy of shape and cut. In a reprisal of contemporary mix-and-match, these looks move from day into evening, here to there. Oversized silhouettes inherited from Paul Poiret offer the body freedom of movement. Rather than put herself on display, the Poiret woman prefers to play up mood and showcase a subtle sensuality brimming with paradox.

Video: Premices Films
Creative direction & Production: OBO
Video: Sébastien Bauer (Titre Provisoire)
Creative direction & Production: OBO
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